Every July 10th, cannabis enthusiasts across the country mark 710 Day. It's an unofficial holiday built entirely around concentrates and extracts. Flip the numbers upside down and "710" reads as "OIL," a play on words that grew from cannaseur shorthand into a full-blown celebration of dabs, live resin, rosin, and everything in between.

710 Day is the perfect day to appreciate the craftsmanship behind a well-made concentrate. Live resin cartridges, rosin disposables, cured concentrates; each format tells a different story about how the plant was processed, and each delivers its own texture, flavor, and experience. There's no "best" option here, just different tools for different preferences.

If you were thinking of joining the celebration and getting a lineup going, this year Hippos is marking the occasion with discounted pricing across concentrates, vape cartridges, disposables, and other extract-based products from top Missouri brands, making July 10 a great excuse to restock your summer favorites or finally try something new.

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Exploring Different Concentrate Styles

One of the reasons concentrates have become such a popular category is the amount of variety available. While flower remains a favorite for many cannabis enthusiasts, concentrates introduce an entirely different range of products to explore.

Some shoppers gravitate toward cured concentrates, while others enjoy live resin products made from fresh-frozen cannabis, a process that helps preserve much of the plant's naturally occurring terpene profile. Solventless options like rosin have also become increasingly popular, relying on heat and pressure rather than chemical solvents during production.

Vape cartridges and disposable vaporizers have expanded the category even further, offering convenient formats that fit easily into different routines. Meanwhile, concentrates themselves come in several consistencies, giving enthusiasts plenty of opportunities to discover what they personally enjoy.

Part of the excitement surrounding 710 Day comes from finding these different formats while trying brands that may not already be part of the regular rotation.

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Featured Deals for Hippos' 710 Day Sale

This year, Hippos is celebrating 710 Day with steep discounts across concentrates, carts, disposables, and more from top Missouri brands. Here's what's on sale:

Straight Discounts

• 30% off Bad Pony
• 30% off Proper Cannabis Concentrates

Cart & Vape Deals

• 3 for $99 - Atta 1G Carts
• 3 for $100 - Proper Cannabis Sauce + Carts
• 3 for $100 - Ostara 1G Carts
• 7 for $100 - Atta Game Day Vapes
• 4 for $100 - Sundro Live Resin Carts

Disposable & Concentrate Bundles

• 2 for $120 - Smackers 2G Disposables
• 2 for $90 - Proper Cannabis Rosin Disposables
• 2 for $50 - Invisible Man Concentrates
• 2 for $60 - Vertical Cured 1G Concentrates

Whether you're stocking up on a favorite or trying something new, there's a deal here for every kind of concentrate lover.

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A Chance to Explore Missouri Cannabis Brands

Other brands in the sale lean into flavor and personality just as much as process. Atta and Sundro both come out of the Ozarks via producer OG Yields, though each has its own lane. Atta is a favorite for their flavor-forward gummies and its GameDay vape line, while Sundro leans toward terpene-driven flower and easy, consistent pre-rolls. Bad Pony brings a similarly playful energy to its concentrate and pre-roll lineup, and Smackers carries that candy-shop personality straight into vapor form, turning its gummy flavor lineup into a 2-gram all-in-one disposable built around the same nostalgic flavors.

Rounding out the sale is Ostara, whose name comes from the spring equinox and the idea of renewal. This is fitting for a brand that grows its cannabis outdoors under the sun at its farm in Missouri's Huzzah Valley. That sun-grown approach carries into their oil, too: Ostara's vape distillate is derived from full flower rather than trim or shake, which is part of why the brand built such a following on carts specifically. Between the process-obsessed brands, the flavor-forward ones, and the sun-grown originals, this year's 710 Day sale is a solid entry point into what makes Missouri's concentrate scene worth paying attention to.

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Building a Summer Concentrate Lineup

For anyone planning to refresh their cannabis lineup this July, 710 Day can be an excellent opportunity to do it all at once. With promotions spanning cartridges, disposables, live resin, rosin, cured concentrates, and traditional concentrates, shoppers can mix different product categories while discovering several respected Missouri brands in one trip.

Whether the goal is trying a new concentrate for the first time, finding a new favorite cartridge, or simply taking advantage of limited-time pricing, Hippos' 710 Day Sale offers plenty of ways to celebrate one of the cannabis community's most recognizable summer holidays.

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Find Your Next Favorite

Hippos Dispensary's 710 Oil Day Sale takes place July 10, 2026. Every cannabis enthusiast has a different routine, and 710 Day is a great reminder that there's no single "right" way to explore concentrates. Some shoppers stick with familiar favorites, while others use the occasion to branch out and discover something completely new.

With several Missouri brands participating in this year's sale, Hippos gives shoppers plenty of opportunities to compare products, try different formats, and perhaps even find a new favorite along the way.

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