Every July 10, cannabis enthusiasts celebrate 710 Day, an unofficial holiday dedicated to cannabis concentrates and the many products made from cannabis extracts. Over the years, the occasion has become a fun way to learn more about this unique category and explore the wide variety of concentrate-based products available today.

Whether concentrates are already a favorite or they've simply sparked a little curiosity, 710 Day is a great opportunity to discover one of the fastest-growing segments of the cannabis market. Concentrates aren't limited to just one product type. They're found in everything from vape cartridges and infused pre-rolls to many edibles, making them a bigger part of today's cannabis experience than many people realize.

If there's ever been a day to explore concentrates, July 10 is it.

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Why Is It Called 710?

Unlike many holidays, nobody can point to one person who officially created 710 Day. Instead, it gradually spread through cannabis culture during the early 2010s before becoming the unofficial celebration of cannabis concentrates recognized today.

The meaning behind the number is surprisingly simple: turn 710 upside down, and it resembles the word "OIL." Because concentrates are created from extracted cannabis oils and resins, the number naturally became associated with this category and eventually inspired its own annual celebration.

As concentrates became a larger part of today's cannabis market, 710 Day grew alongside them. What began as a niche celebration has evolved into an opportunity for cannabis consumers to explore different extraction methods, discover new products, and appreciate the wide variety of concentrates available.

While concentrates remain the centerpiece of the day, 710 has also come to celebrate the innovation, craftsmanship, and creativity that continue to shape this evolving corner of the cannabis industry.

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Concentrates Are More Than Their Own Category

One of the biggest surprises for many shoppers is realizing that concentrates aren't just products sold in small jars. They're actually used throughout many of today's most popular cannabis products.

Many vape cartridges rely on cannabis extracts. Infused pre-rolls often combine flower with concentrates, while numerous gummies, chocolates, beverages, and other edibles begin with cannabis oil before becoming the finished product.

That's part of what makes concentrates so interesting. Even if someone has never purchased a concentrate by itself, there's a good chance they've already enjoyed products that use cannabis extracts as part of the recipe.

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How Are Cannabis Concentrates Made?

Cannabis concentrates begin with the same plant as flower, but instead of using the whole flower, they're made by isolating the plant's most desirable compounds, including cannabinoids and aromatic terpenes. The result is a more concentrated cannabis product that comes in a wide variety of forms.

How a concentrate is made plays a big role in its final appearance, texture, aroma, and overall characteristics. Some are created using carefully controlled extraction processes, while others, such as live rosin, are made without solvents by relying only on heat and pressure.

The starting cannabis cultivar, the extraction method, and each producer's techniques all influence the finished product. That's why today's concentrate category includes everything from soft, terpene-rich extracts to glass-like textures and flavorful solventless options, giving cannabis enthusiasts plenty of different styles to explore.

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Exploring the Different Types of Concentrates

One of the things that makes cannabis concentrates so interesting is the variety. While they all begin with the same plant, different extraction methods and production techniques create products with distinct textures, flavors, and characteristics.

• Live Resin - Made from fresh-frozen cannabis to help preserve the plant's natural terpene profile, making it a popular choice for those who enjoy bold aromas and flavors.
• Live Rosin - A solventless concentrate created using only heat and pressure. Many enthusiasts appreciate the simple production process and terpene-rich profile.
• Hash - One of the oldest forms of cannabis concentrates, hash is produced by collecting and compressing the plant's resin glands. Modern versions range from traditional pressed hash to premium ice water hash.
• Wax & Badder - Soft, easy-to-handle concentrates with creamy or whipped consistencies. Their textures make them popular among concentrate enthusiasts.
• Shatter - Known for its smooth, glass-like appearance, shatter breaks into pieces when handled and has long been a staple in the concentrate category.
• Diamonds & Sauce - A concentrate that combines crystalline THCA "diamonds" with a flavorful, terpene-rich sauce, offering two components in a single product.

No single concentrate is considered the "best." Each offers a different experience, and many cannabis consumers enjoy exploring the variety to discover the textures, aromas, and product styles they like most.

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Every Producer Brings Something Different

Just as flower growers develop their own cultivation techniques, concentrate producers often become known for their own extraction methods, favorite genetics, and production styles.

That means two concentrates made from different cultivars, or even from the same cultivar by different producers, can offer their own unique aromas, textures, and overall character.

Many cannabis enthusiasts enjoy comparing different brands simply to experience those differences. It's one of the reasons concentrates have developed such a loyal following over the years. The category is constantly evolving, with producers continuing to experiment with new genetics, extraction techniques, and product formats that give shoppers even more options than before.

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Building a 710 Day Lineup

One of the best parts of 710 Day is that it doesn't have to revolve around just one product.

Some shoppers may decide to explore a concentrate they've never tried before, like Bad Pony Live Rosin or HeadChange Concentrates. Others might pair a favorite flower with a vape cartridge made from live resin, like Proper Cannabis Live Resin Carts, add an infused pre-roll to the mix, or pick up an edible made with cannabis extracts.

There isn't a right or wrong way to celebrate.

The holiday is really about discovering something new and appreciating the incredible variety that exists throughout today's cannabis market.

Whether someone enjoys flower, concentrates, vapes, pre-rolls, edibles, or a little bit of everything, 710 Day is a great reminder of just how many choices are available.

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Celebrate 710 Day at Hippos

For Missouri cannabis enthusiasts, 710 Day is the perfect time to explore one of the industry's most diverse product categories while discovering brands and products that may be new to the lineup.

Planning a dispensary run for the occasion? Hippos carries a wide selection of concentrates and fan-favorite brands, making it easy to build a 710 lineup that's all your own, from concentrates to flower, vape cartridges, edibles, pre-rolls, beverages, and more. Whether the goal is learning about concentrates for the first time or simply checking out something different, there's no shortage of options to explore.

After all, that's what 710 Day is really about.

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